ETF Inflows & Outflows
Performance Leaders & Laggards
Source: ETF Action; flows and performance data as of 7/9/26; performance data excludes leveraged and inverse products
Weekly ETF Reads
SEC’s novel ETF review draws early pushback over prediction markets by Grace L. Williams
“We do not need to head any closer to a full-out investment casino.”
The ETF market is pushing the limits of the leverage it can handle. SK Hynix is the latest example by Eric Rosenbaum
“What is the right way to tackle an industry that went from passive, low-cost, tax-efficient products to an entire spectrum, and new ones that use speculation vehicles that didn’t exist legally five years ago, let alone 30 years ago.”
Risky leveraged ETFs are booming in 2026. Some worry they could be making the stock market more volatile. by Christine Idzelis
“Leveraged and inverse ETFs made up 31% of all U.S.-listed ETF launches in the first half of 2026.”
BlackRock, Vanguard ETFs Diverge Over 170% AI-Fueled Rally by Ye Xie and Carolina Wilson
“Choosing a passive fund increasingly requires an active choice of benchmark.”
BlackRock Takes On Invesco, State Street With New Nasdaq-100 ETF by Quinn Waller
“Three might just be a crowd.”
Wall Street Finds a New Way to Help Investors Avoid Elon Musk by Isabelle Lee
“I understand why issuers feel compelled to devise new ways to stand out.”
The Mind Game That Investors Can’t Stop Playing by Jason Zweig
“Investors piled into these ETFs when a batch of them launched in January 2024, but the funds have earned much higher returns than their investors.”
ETF Post of the Week
Long-time followers of this blog know that I typically don’t make a habit of highlighting my own posts in this section. However, I thought this was noteworthy and relevant. Vanguard is now hiring for a Head of Digital Assets. Most ETF aficionados will recall that it wasn’t so long ago Vanguard blocked spot bitcoin and ether ETFs on its brokerage platform. They’ll also remember that before joining Vanguard as CEO, Salim Ramji was Global Head of iShares & Index Investing at BlackRock, where he oversaw the firm’s ETF business during the development and launch of the iShares Bitcoin Trust (IBIT), the largest spot bitcoin ETF in the U.S.
While I’m certainly not expecting Vanguard to launch spot crypto ETFs anytime soon, this new job posting does signal a fairly meaningful shift, in my opinion.
For its part, Vanguard provided me with the following statement:
“Vanguard continually evaluates emerging technologies including blockchain and tokenization to ensure our brokerage platform serves our investors. As part of that effort, we are building out the team responsible for developing the strategy, policies, and controls to ensure our infrastructure is prepared to support evolving industry standards.”
My guess? The emphasis appears to be on tokenization – yes, including the potential for tokenized ETFs.
*Vanguard* hiring Head of Digital Assets…
— Nate Geraci (@NateGeraci) July 7, 2026
I remember when they blocked spot btc & eth ETFs on their brokerage platform.
Life moves pretty fast. pic.twitter.com/cVAXxTraw3
ETF Chart of the Week
One of the year’s biggest ETF stories has been new issuer Corgi bursting onto the scene. Bloomberg’s Eric Balchunas notes that Corgi now offers nearly 160 ETFs, the vast majority of which have launched in the past two months or so. That’s good enough for the sixth-largest ETF lineup among ALL issuers! They have already set multiple industry records for most launches in a single day. Not only that, they have a few hundred more ETF filings in the hopper with the SEC. That’s right… a few HUNDRED!
Founded in 2024, Corgi is a VC-backed company that’s leveraging AI and other technologies in an attempt to disrupt the traditional insurance space – and now ETFs. They announced a Series B funding round in early May, raising $160 million, which valued the company at $1.3 billion.
Notably, many of the Corgi ETFs are highly competitive on fees – in some cases, coming in as the lowest-cost provider in certain categories.
I visited with Corgi’s Josh Jung and Anthony Crinieri back in mid-June. Several things Anthony said stuck with me:
“We’re leveraging AI to the absolute max. That allows us to utilize AI from the ground up and save on costs, but also maximize our time. One of the things we do here at Corgi is we all work seven days a week, which I don’t think can be said for many other issuers.”
He went on to say:
“Issuers have gotten kind of resting on their laurels. They’re a bit greedy. We’re here to re-rate the space, offering similar products at a much more attractive price point.”
I’m just here to tell you… Corgi is not messing around. They’re playing to win. And they truly believe they can disrupt the disruptors.
Source: Bloomberg’s Eric Balchunas
ETF Prime Podcast
Last week’s ETF Prime featured Meb Faber, Founder and Chief Investment Officer of Cambria Investment Management, discussing his new book, Investing in America: The Rise of a 250-Year Bull Market. He shares key investing lessons and explains why understanding market history can help investors make better long-term decisions.
Crypto Prime Podcast
The future of investing is evolving, and digital assets are at the center of the conversation. Dan Weiskopf, Senior Portfolio Manager at Tidal Financial Group, joined me on last week’s Crypto Prime to unpack the Digital Asset Debt Strategy ETF (DADS) and the Amplify Blockchain Technology ETF (BLOK), share his outlook for digital assets, and discuss the future of ETF tokenization.
