ETF Inflows & Outflows
Performance Leaders & Laggards
Source: ETF Action; flows and performance data as of 6/18/26; performance data excludes leveraged and inverse products
Weekly ETF Reads
2026 ETF Flows Cross $1 Trillion Milestone Before Summer by Elle Caruso Fitzgerald
“After back-to-back years of record ETF net inflows, it is hard to be surprised by the industry’s growth.”
The SpaceX ETF That Traded Before SpaceX Did by Lara Crigger
“The scramble reflects the enormous opportunity surrounding SpaceX.”
The riskiest SpaceX stock trade of all had a big first week by Krysta Escobar
“There was over $10 billion in levered ETF trading during SpaceX’s first week on the stock market, a shortened holiday trading week.”
Billions in SpaceX IPO Arb Trades Rattle ETFs Including ARKK by Denitsa Tsekova
“The theory among ETF specialists is that such flows represent an IPO arbitrage strategy.”
US asset managers file for first ETFs targeting Wall Street’s new obsession, AI and the ‘MANGOS’ by Suzanne McGee
“This tells you just how rapidly the product development cycle is moving in the ETF industry right now.”
Tower Research Capital muscles in on fast-growing fixed-income ETFs by Jill R Shah
“Market makers such as Tower facilitate trading by buying and selling a fund’s underlying basket of securities, creating or redeeming ETF shares in the process.”
Active ETFs dominate US product launches as closures stay in check by Leo Almazora
“Cerulli found that 83% of ETF issuers plan to launch at least one active ETF in 2026.”
Should You Avoid a Small ETF? by Nicholas Phillips
“Every successful ETF was once a new ETF—and many of tomorrow’s success stories are still small today.”
Franklin Templeton proposes new ETFs that turn corporate dividends into bitcoin by Omkar Godbole
“The structure effectively creates an automatic, low-maintenance 5% bitcoin feed funded entirely by equity dividends.”
‘Let’s just put it in an ETF’ is the worst outcome for bitcoin, says Trezor exec by Kyle Baird
“The crypto industry now counts roughly 600 million users globally, but only around 10% self-custody their assets.”
ETF Post of the Week
The best description of the current state of the ETF industry might be “The Jack Bogle Paradox.” I’ll let Bloomberg’s Eric Balchunas explain…
The Jack Bogle Paradox: the more money that goes into cheap Vanguard-ian funds, the more hot sauce & derivative products you will see launched. Right now 60% of ETF assets are now invested in funds charging 10bps or less, yet those generate only 16% of industry revenue.… pic.twitter.com/i2DH7SAy4r
— Eric Balchunas (@EricBalchunas) June 18, 2026
ETF Chart of the Week
The shift toward ETFs in model portfolios continues to gain momentum. Data from Morningstar shows ETFs now represent 55% of the average model portfolio’s holdings, surpassing mutual funds and extending a trend that has been building for years.
Equally noteworthy is the growth of actively managed ETFs, whose share of ETF allocations in model portfolios has more than tripled since 2021. As advisors increasingly embrace ETF-based strategies, model portfolios are becoming one of the industry’s most important distribution channels for issuers.
(Note: On last week’s ETF Prime, I sat down with Bryon Lake to discuss the rapid growth of Goldman Sachs Asset Management’s ETF model portfolio business and why model portfolios have become such an important distribution channel for ETFs. Watch the interview in the section below.)
Source: Morningstar’s Stephen Margaria
ETF Prime Podcast
Last week’s ETF Prime featured Bryon Lake, Global Co-Head of Third Party Wealth and Chief Transformation Officer at Goldman Sachs Asset Management, along with Josh Jung, Chief of Staff at Corgi, and Anthony Crinieri, ETF Generalist. Bryon discussed the firm’s recent acquisition of the Innovator ETF lineup and its broader approach to the ETF market, including ETF share classes, model portfolios, and other distribution channels. Josh and Anthony explained the strategy behind Corgi’s remarkable entry into the ETF space, highlighted by record-setting waves of fund launches.
