ETF Inflows & Outflows
Performance Leaders & Laggards
Source: ETF Action; flows and performance data as of 7/3/25; performance data excludes leveraged and inverse products
Weekly ETF Reads
The ETF Flowdown: Halfway Through 2025 by Kirsten Chang
“As we cross the midway point of 2025, ETFs continue to shape the investment landscape with record-breaking flows, evolving strategies, and shifting investor preferences.”
ETF Market Update: Hot Summer Chaos Edition by Dave Nadig
“The ETF Market in 2025 remains on fire.”
ETFs Are Eating the World. The Right—and Wrong—Ways to Invest. by Ian Salisbury
“All of it has led to a Cambrian fund explosion. More than 4,000 ETFs are listed on the New York Stock Exchange—compared with just 2,400 individual stocks.”
Advisors turn to derivative income ETFs as allocations grow across channels by Leo Almazora
“While still a small segment of the market, derivative income ETFs have posted a five-year compound annual growth rate of 123%, trailing only digital asset ETFs.”
BlackRock Bitcoin ETF Drives More Revenue Than Its S&P 500 Fund by Isabelle Lee
“The roughly $75 billion iShares Bitcoin Trust ETF (ticker IBIT) has seen a torrent of cash from institutional and retail investors alike, drawing inflows in all but one of the last 18 months.”
And, in case you missed it, some big personal/business news… The ETF Store, Inc. Rebrands as NovaDius Wealth Management
While The ETF Store will always hold a special place in my heart, our new name better reflects who we are today—a firm focused on personalized financial guidance and a more holistic approach to wealth management. When we first launched The ETF Store, ETFs had about $500 billion in assets. Today? Over $11.5 trillion. What was once a niche investment product has become table stakes for advisors. It was time for our brand to evolve, too! Check out the new website here.
ETF Post of the Week
Eleanor Terrett, host of Crypto in America, reported that the SEC is in the early stages of creating generic listing standards for crypto ETFs. Simply put, this would make it much easier for issuers to bring crypto ETFs to market. A clear signal that the agency is moving in this direction came last week, when it issued a statement titled “Crypto Asset Exchange-Traded Products,” offering additional clarity around disclosures and registrations for these products.
Also last week, the SEC’s Division of Trading and Markets issued an approval order for the Grayscale Digital Large Cap ETF (GDLC), which holds bitcoin, ether, xrp, solana, and cardano. The SEC also greenlit a creatively structured solana + staking ETF, marking another notable step forward.
Add this all up, and as I told Bloomberg’s Isabelle Lee:
“It’s the first of what I expect will be a wave of crypto ETF launches in the coming months. This also indicates that staking in spot ether ETFs could gain approval in short order as well.”
Welcome to “Crypto ETF Summer”.
🚨SCOOP: The @SECGov is in the early stages of creating a generic listing standard for token-based ETFs in coordination with exchanges.
— Eleanor Terrett (@EleanorTerrett) July 1, 2025
The thinking, I’m told, is that if a token meets the criteria, issuers could skip the 19b-4 process, file an S-1, wait 75 days, and the…
ETF Chart of the Week
One of the biggest stories I’m watching in the second half of the year is the surge in flows into international equity ETFs. So far in 2025, international stocks have significantly outperformed U.S. stocks:
-iShares Core MSCI EAFE ETF (IEFA): +21%
-iShares Core MSCI Emerging Markets ETF (IEMG): +18%
-iShares Core S&P 500 ETF (IVV): +7%
With that outperformance, investor interest in the category has recently picked up. As State Street’s Matt Bartolini notes:
“For the year, non-US equity exposures have taken in $85 billion and 27% of all equity flows year to date. That flow share capture is above their 20% share of assets and illustrates a relative overweight being expressed by investors. This preference for non-US markets accelerated in June and the second quarter overall, as their share capture rate is well above their market share.”
I think we may be at the beginning of a longer-term, sustained trend. If international stock outperformance continues, I expect this recent uptick in inflows to grow into something much more significant. It also wouldn’t surprise me to see ETF issuers get more aggressive in launching new international equity products of all flavors.
Source: State Street’s Matt Bartolini
ETF Prime Podcast
Last week’s ETF Prime featured Lance Humphrey, Head of Portfolio Management with the VictoryShares and Solutions Team at Victory Capital, walking through the firm’s ETF lineup and sharing his perspective on the current market environment. Kirsten Chang, Senior Industry Analyst at VettaFi, highlighted key takeaways from the firm’s Mid-Year Market Outlook Symposium, offering insight into how advisors are approaching portfolio allocations for the remainder of the year.
ETF Pulse
On last week’s episode of ETF Pulse, etf.com Editor-in-Chief Kristin Myers and I discussed a recent filing from Tuttle Capital for a Government Grift ETF. We also covered Ric Edelman’s suggestion that aggressive investors should allocate up to 40%(!) to crypto, and we shared our ETF predictions for the second half of the year.
Watch here!
